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Hansen, Anheuser-Busch Form Agreement

By: Rebecca Wright

Editor/Associate Publisher

Hansen Natural Corporation, Corona, CA, and Anheuser-Busch Inc., St. Louis, MO, have signed agreements following which certain Anheuser-Busch wholesalers will become distributors of Hansen’s Monster Energy and Lost Energy drinks, Rumba energy juice drinks, as well as an additional Hansen energy brand to be designated.

Monster, Lost and Rumba are currently distributed by Hansen in the United States through a network of beer and liquor distributors and soft drink bottlers. Hansen will transition distribution of Monster and Lost Energy drinks and Rumba energy juice as well as the additional energy brand to select Anheuser-Busch wholesalers in markets to be designated by Hansen. The transition process is expected to begin in the near future and will continue over the next year.

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